Stop Freaking Out About the Instagram Update

3/28/16

By: Kate Enright

Screen Shot 2016-03-28 at 1.57.29 PM

You may have noticed your Instagram feed has been flooded with posts like above. Users are begging their followers to turn on post notifications to insure their audiences see every image they post. More than 250,000 people have even signed and shared a Change.org petition.  The question is, is this really necessary?

In the upcoming weeks, Instagram is testing an algorithm based feed opposed to their current chronological feed. The algorithm will be similar to Facebook’s Newsfeed, where posts will be ordered by what Instagram feels you want to see.

According to Instagram’s blog, “people miss on average 70 percent of their feeds… To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most. The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.”

The point is, you will still see your favorite account’s posts. The adorable photo of your best friend’s baby will be there. That awesome shot your boyfriend snapped front row at Coachella will still be there. In fact, they will probably be at the top of your feed, despite what time they were posted.

Sure the change will be a bit jolting at first, but there is no need to resort to flooding your followers with post notifications. Just think of it like when Facebook or Twitter announced their algorithm feeds. This too shall pass.

 

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