Gucci Apologizes After Social Media Backlash

Kate Enright

What were they thinking? Social media raised an eye at Gucci’s$900 controversial ‘Balaclava Jumper’ sweater. The turtle neck, which completely covers the bottom half of the white models face from the eyes down, features red lips surround a mouth slit, resembling blackface. The item has since been pulled from the shelves. Gucci released a statement this week apologizing.

The issue begs the question, why does the fashion industry still make this ridiculous mistakes? Last year, Prada caused an uproar with their monkey charms with racial undertones. H&M was also under fire for their ad featuring an African American child wearing a hoodie with the slogan, “Coolest monkey in the jungle.” In today’s social climate, it’s always best to take a step back and examine your choices, especially when releasing a racist product during black history month. What do you think about the latest luxury brand scandal? Sound off in the comments.

What Brands Won The Big Game?

2/5/19

Kate Enright

The Patriots may have taken home another ring, but which brands won The Super Bowl? Twitter announced its winners of their #BrandBowl competition. The social platform awarded brands in 5 categories (via Adweek):

  • MVP – Awarded to the brand with the highest percentage of all brand-related tweets during Super Bowl LIII
  • Blitz – Given to the business which reaches the highest level of tweets per minute at some point during the game
  • Quarterback – The brand with a single tweet that draws the most retweets during the game
  • Interception – The highest percentage of brand conversation for a brand that did not run a TVC during the Super Bowl.
  • Video Replay – The brand that drives the most video views (new category in 2019)

These big budget campaigns stirred up the most engagement, giving insight on what it takes to generate conversation via tweets. Twitter also broke down top conversations by industry.

Read more about Twitters #BrandBowl competition.

Even Obama is Tired of Fake News

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Fake news is an epidemic. We see it daily, and it heavily plagued the 2016 US election. The issue has gotten so bad, President Barack Obama actually spoke directly to Mark Zuckerberg.

According to New York Times, Zuckerberg admitted he had talked to the former president about his complaints.

Obama has spoken out about fake news before. Prior to the election, he specifically called out Facebook.

“In an age where there’s so much active misinformation and it’s packaged very well and it looks the same when you see it on a Facebook page or you turn on your television, if everything seems to be the same and no distinctions are made, then we won’t know what to protect,” he said.

To read the rest of the article, head over to mashable.com.

Instagram Adds Support For Multiple Accounts

2.12.16

By: Kate Enright

Instagram

Instagram has finally answered our prayers! The popular photo sharing site now supports multiple accounts without signing out of the mobile app. The new update will allow users to add up to five additional accounts.

This feature has been one of the most popular requests for some time now, and will aid bloggers, business owners, and social media strategists everywhere.

While multiple accounts make our lives more convenient, it also allows for mistakes to be made by accidentally posting to an alternative account. Be sure to be mindful of your avatar photo on the lower right corner when posting to ensure you post to the correct account.

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How to add accounts

  • Go to your profile.
  • Tap on the gear or triple-dot icon on the top right and scroll to “Add Account.”
  • Enter the account name and password.

Questions? Comments? Leave them below!

What is Twitter’s new app #Periscope?

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4/17/15

By: Kate Enright

Periscope is Twitter’s newest acquisition. The app operates by allowing users to live-stream video directly to their Twitter accounts.

Simply, sign in with your Twitter account and begin broadcasting. You can check out what’s happening live globally, watch the “Most Loved” feeds, or see what the people you follow are up to.

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(Periscopes featured feeds.)

While the app has gained some traction, competitors such as Meerkat have surfaced. Meerkat works similarly, steaming live feeds.

Recently, Periscope discovered copycats weren’t their biggest problem. HBO issued takedown notices to Periscope last week after they realized fans were live-streaming “Game of Thrones.”

Although the quality is low, it does beg the question, will live-streaming apps become the next big copyright issue?

Have you used any of the new live-streaming apps like Periscope or Meerkat? What did you think? Share your thoughts in the comments below!

Twitter Allows Comments on Retweets!

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4/15/15

By: Kate Enright

Gone are the days of the manual retweet. Last week, Twitter launched the updated “Quote Tweet” feature, which now allows users to embed tweets with commentary!

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The feature is available for iOS users and desktop users currently. Unfortunately, it has not rolled out to Android users but will soon be available.

Twitter has been testing out different retweeting features for some time, such as various image and video sizes, with the goal of delivering the best visual experience.

So far, reactions to the new feature have been mixed. How do you feel about the updated “Quote Tweet?” Let us know in the comments below!