Posts

Gucci Apologizes After Social Media Backlash

Kate Enright

What were they thinking? Social media raised an eye at Gucci’s$900 controversial ‘Balaclava Jumper’ sweater. The turtle neck, which completely covers the bottom half of the white models face from the eyes down, features red lips surround a mouth slit, resembling blackface. The item has since been pulled from the shelves. Gucci released a statement this week apologizing.

The issue begs the question, why does the fashion industry still make this ridiculous mistakes? Last year, Prada caused an uproar with their monkey charms with racial undertones. H&M was also under fire for their ad featuring an African American child wearing a hoodie with the slogan, “Coolest monkey in the jungle.” In today’s social climate, it’s always best to take a step back and examine your choices, especially when releasing a racist product during black history month. What do you think about the latest luxury brand scandal? Sound off in the comments.

Instagram Adds New Feature to Track Video Views

2.17.16

By: Kate Enright

instagram-video

Gone our the days of wondering if your videos are getting enough love! Instagram is adding a feature which will count video views. This will aid marketers everywhere, who previously were working blind in terms of video audiences.

Paying advertisers have always been privy to this information, but this is huge news for  marketers, social media stars, and brands alike. This critical data which will measure the impact videos have on audiences.

Similar to its parent company Facebook, Instagram considers a view after a video has been played for 3 seconds. Social media platforms are taking steps to push video content in hopes of luring marketers and advertisers. Instagram has also extended brands videos to a 60 second time, opposed to users 15 second videos.

Are you excited about this new feature? Let us know in the comments below!